Hi, I'm Mike

Kreuz Advisory

I'm an exited founder with 25 years commercial experience in data.

Founded, scaled, sold and integrated the highly profitable Brightblue Consulting into monks.com.

25 years of using data to help clients, mainly around measurement (econometrics / market mix modelling) as well as more generally around data (data science and AI, enterprise automation, data services and data consulting).

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25 Years Exp.

Using data to help clients in measurement, data science/AI, enterprise automation, data services and data consulting.

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1000+ Cases

Worked across the globe helping clients in E-com/DTC, Retail, CPG, Auto, Telco, Pharma, Financial Services and Travel.

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Highly Awarded

3 IPA awards (Walkers, Fridge Raiders, BA), UK Fastest Scale Up, FT 1000 Europe's Fastest Growing Companies, Goldmans 10k Small Business, etc.

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Margin and Scale

Expert at running highly effective, ultra high margin teams in data, as well as scaling and selling B2B businesses.

Download My Full Experience

The most important thing in running a highly effective data organisation is to focus on the team

— Michael Cross

Founding, scaling, selling and integrating

Exited founder with experience of running very high margin data teams.

Founded, scaled, sold and integrated Brightblue Consulting into Monks, latterly looking after the 400 person strong Data team, comprising of Data Solutions, Data Science and AI, Enterprise Automation and Measurement.

Measurement specialist

Previously a forecasting and marketing effectiveness specialist covering all ways to measure marketing, including AI/ML led Market Mix Modelling (MMM), Cookieless MTA (Multi Touch Attribution), Lift and Optimisation. Covering media (online, offline and shopper marketing), price, promotions and generally anywhere you can get good data.

Recognised by business insider as someone leading the charge on how to measure post data privacy.

Helping clients with data across the globe

Helping clients get clarity from data and improve clients profit spanning industries such as E-commerce/DTC, Retail, FMCG/CPG, Automotive, Telecoms, Pharma, Financial Services, Travel and Household Electricals, as well as all major markets across the globe.

Delivering clear and concise actions from data insights to CEOs / President / Boards and Owners.

Mike's published articles

Running a data company

Starting, scaling, selling and integrating a data services business

Brightblue 1000 fastest growing companies in Europe, published by Financial Times

Brightblue top 100 start ups in the UK, startups.co.uk

Monks buys market mix modelling specialist, brightblue consulting, published in cityam

Measurement and market mix modelling

Demystifying market mix modelling, published in adweek

Using modern market mix modelling to optimise your marketing budget, published in admonsters

Sourcing data scientists and market mix modellers, published in WARC

Impact of Third Party Cookie deprecation on measurement

Establishing a good MMM / marketing effectiveness practice (market mix modelling)

Consider AI carefully in market mix modelling (MMM), published in marketing week

How brand media impacts sales, measured using market mix modelling

General media planning

Which metrics to plan media against

Optimising global media budgets, published in WARC

ISBA predictions for 2023

Awards

IPA silver award for Walkers

IPA bronze award for use of social in Fridge Raiders

IPA silver award for BA

Selected articles from Mike's Linkedin profile

Let's Connect

Please connect with me via the form on the right.

I am interested in:

Helping data teams scale and sell
Improving margins in data organisations
Helping advertisers navigate media measurement
Assisting clients in using data to get clarity in business actions
Building and retaining high performing teams

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